What do New Yorkers care most about when looking for a home?

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November 20, 2019

Six months since the launch of Localize.city, the smartest home-search platform is pulling back the curtain to reveal what New Yorkers care about most when looking for a home.

For the first time, New Yorkers can search for homes not just by neighborhood, but based on their actual needs: from good sunlight to highly-rated schools to proximity to dog parks.  Localize.city knows better than anyone what New Yorkers care about. And the truth might surprise you.

Of all the potential preferences New Yorkers have, the biggest concern is crime — with nearly three-quarters of Localize.city users choosing to search by crime rates for their next home. This was surprising to the long time New Yorkers on the Localize.city team as New York is the safest big city in America and is experiencing a record low crime rate.

And what do New Yorkers searching at Localize.city care least about? Living in a bike-friendly area. Despite the amount of attention bike lanes and biking gets in the news, it seems that most New Yorkers don’t really care about living in a bike-friendly area. 

Even fewer New Yorkers want to bike to work. When searching at Localize.city, you can prioritize by commute distance, and mode of transportation. While 71% of home seekers indicated they want to commute by public transit, just 2% searched based on bike distance.

“By offering New Yorkers the ability to search for a home based on their lifestyle it’s finally possible to really know what New Yorker’s are looking for in a new home,” says Steve Kalifowitz, President of Localize.city. “We’re making this information public for the first time. We let people search for homes in ways nobody else can, and it’s exciting to see what New Yorkers really care about, like safety, and how much sunlight a place really gets.”

Localize.city also broke down the differences in preferences for renters and buyers. Home buyers are twice as likely to prioritize highly-rated schools and are 50% more likely to search by proximity to parks than renters.

DATA:

SEARCH (City-wide users)

Low Crime 73%

Good Light 54%

Tranquil Street 41%

Near Parks 35%

Highly-Rated Schools 19%

Dog-Friendly 14%

Bike-Friendly 13%

SEARCH (City-wide Buyers)

Low Crime 71%

Good Light 51%

Tranquil Street 42%

Near Parks 45%

Highly-Rated Schools 32%

Dog-Friendly 18%

Bike-Friendly 18%

SEARCH (City-wide Renters)

Low Crime 73%

Good Light 55%

Tranquil Street 41%

Near Parks 32%

Highly-Rated Schools 15%

Dog-Friendly 13%

Bike-Friendly 11%

COMMUTE (City-wide users)

Public Transit 71%

Car 17%

Walk 11%

Bike 2%

COMMUTE (City-wide Buyers)

Public Transit 61%

Car 24%

Walk 12%

Bike 3%

COMMUTE (City-wide Renters)

Public Transit 73%

Car 15%

Walk 11%

Bike 2%

SEARCH (Bronx users)

Low Crime 80%

Good Light 57%

Tranquil Street 43%

Near Parks 32%

Highly-Rated Schools 25%

Dog-Friendly 14%

Bike-Friendly 14%

SEARCH (Brooklyn users)

Low Crime 71%

Good Light 57%

Tranquil Street 43%

Near Parks 37%

Highly-Rated Schools 18%

Dog-Friendly 13%

Bike-Friendly 13%

SEARCH (Manhattan users)

Low Crime 70%

Good Light 56%

Tranquil Street 38%

Near Parks 36%

Highly-Rated Schools 15%

Dog-Friendly 14%

Bike-Friendly 12%

SEARCH (Queens users)

Low Crime 78%

Good Light 45%

Tranquil Street 42%

Near Parks 34%

Highly-Rated Schools 27%

Dog-Friendly 14%

Bike-Friendly 13%

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